Who will your church focus on reaching? Church planting leaders Lee Stephenson and Danny Parmelee discuss the importance of creating a niche for your church plant by targeting the audience you want to reach and share some thoughts on how to reach your target audience.

1:19 – Danny explains the importance and the biblical precedent of targeting an audience when planting a church

2:33 – Danny talks about how specific a target audience should be

3:45 – Lee discusses four groups of people – Atheists, truth seekers, practical Christians, self-feeders – and the reasons to NOT focus on all four groups

7:50 – Danny mentions the regional differences in targeting audiences

8:50 – Lee talks about the need for a church to reflect its community and having a sensitivity to the culture of the community

10:30 – Danny discusses the importance of being able to focus on specific groups while still being intentional about having a representation of all people who gather at your church

13:32 – Lee talks about the importance of being a student of the community in which you want to plant and knowing the need that God has called you to fulfill

15:00 – Lee discusses what part of a church plant will make a difference in its community

15:29 – Lee and Danny discuss practical examples of how targeting an audience impacts decision-making and strategy development

20:30 – Danny shares the downside of targeting an audience and what could happen if you’re not careful

23:33 – Lee shares advice to help church planters create a niche and target the audience you want to reach