The First Peoples Initiative focuses on creating gospel movements among First Peoples throughout all of North America. Approximately 2.5 million First Peoples live in the United States, and approximately 2 million tribal people live in Canada. The majority of enrolled tribal members in the United States live off of Indian reservations, with a large number living in metropolitan or urban contexts. First Nations people in Canada also live both on reserves and in a variety of contexts off reserves.

Many tribal people in the United States and Canada view Jesus as the “white man’s God” and have a distorted image of Jesus. They have yet to recognize that, like them, he came from a tribe ― the tribe of Judah. First Peoples Initiative leaders are passionate about seeing Indigenous people in North America reached for Jesus.